The new product ( to be announced during Advertising Week Sept 25-29) will combine Microsoft's global advertising services into one offer for advertisers.
"Microsoft Digital Advertising Solutions is designed to connect advertisers with their target audiences across such devices as PCs, Xbox® video game systems, Web-enabled mobile phones and personal digital assistants (PDAs)."
All the new adds will be offered globally through major Microsoft products like MSN , Windows Live, Xbox Live, Office Online, Live Search, Windows Mobile and Microsoft TV.
It looks like Microsoft wants to advertise on all the possible gadgets that we carry today
and even take away some of the Google’s advertisers.
Source: Microsoft Press Pass