Google Is Changing The Search With Universe

Google decided to change the phylosophy of its searches by introducing "Universal Search" , a system that will blend search results with listings from Google News, Google Video, Images, One Box and other Google products.

The idea is not new and many researchers expected Google to redesign the search interface and include more relevant information in search results.In fact, I think Google is mixing its fameous pigeon ranking technology with vertical search ( results are listed from specialized databases like Google News, Google Book Search etc) for more precision.

"Our focus has always been making our users'search experience as simple and straightforward as possible," said Marissa Mayer, vice president of search products and user experience at Google. "The ultimate goal of universal search is to break down the silos of information that exist on the web and provide the very best answer every time a user enters a query. While we still have a long way to go, today's announcements are a big step in that direction."

According to Google's press release there were three major changes with Google search.

New dynamically generated navigation links with results will be added above searches. "For example, a search for "python" will now generate links to Google Blog Search™, Google Book Search™, Google Groups™, and Google Code™, to let the user know there is additional information on his or her query in each of those areas."

Users will also be able to try out and "redesign" their search results with experimental features from Google Experimental like timelines, maps, left-hand search navigation and various shortcuts.

The third innovation is the new Cross Language Information Retrieval – searches will be entered in the native language, translated into English and after retrieval will be translated from English back to the native language.

Pandia Search Engine News has a thorough review on " How to survive Google Universal Search ranking " wisely. It is well worth reading it.

Via: Google Blogoscoped
http://blog.outer-court.com/archive/2007-05-16-n73.html

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