A lot has been written lately about privacy and search engines. First the European Union questioned Google's data storage policy and the search engine agreed to retain customer information only for 18 months.
Later Microsoft also declared that they will keep searches for no more than 18 months following Google's decision.
Ask.com, the third most popular search engine saw a window of opportunity in the protection of online privacy and announced that they are working on a new product called AskEraser.
"With AskEraser, people can ensure that their search history will not be retained by Ask.com. Searchers will have easy access to AskEraser and can change their privacy preference at any time.", explained the experts from Ask.com
The new product is expected to be on the market by the end of this year. If customers embrace AskEraser, I bet Ask.com will not be the only search engine with customized online privacy tool.
Via: Yahoo Finance