Ask.com Changes Focus And Fires 8% Of Staff

It is hard for me to understand why the most advanced and well thought and organized search engine, after Google, all of a sudden decided to get rid of their talented staff and change strategy.

"The company found that about 65 percent of its user base are women, with a high concentration of users in their late 30s in the U.S. Midwest and Southeast. That contrasts with the wider search market, where women account for closer to 48 percent of users.
If we can do a better job of understanding who these customers are and answering their questions, we will grow," said in an interview with Reuters the new Chief Executive of Ask.com Jim Safka.

I am not sue how Ask.com plans to become a search engine focused on women and their specific queries but I am afraid that once these women find out that Ask.com is becoming more and more limited as a general search engine for their other questions, they will quickly move to Google and the competition.

Maybe after that the administration of Ask.com will realize that a good search engine has to be able to answer all sorts of questions to attract users, not only certain ones.

Via: Reuters
http://www.reuters.com/article/marketsNews/idUSWEN431520080304?rpc=44

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