A lot of libraries today have a channel on YouTube, including the famous one from Library of Congress, but do you know "How to optimize YouTube Videos for top ranking". This is the subject of a special post from Pandia Search Engine News blog that can be useful for library managers and anyone interested in using YouTube as a marketing tool to promote library services.
Factors that affect your ranking. The average video only receives one hundred views annually. You want more than that.
According to YouTube guidelines there are many factors that influence rankings and can help optimize your videos. These include:
Age of video
The number and quality of sites that host or point to your video. You should keep them all in mind when developing your YouTube strategy.
In addition, if you want to get more subscribers for your channel on YouTube you should use attractive keywords, frequently contribute to the video community by writing comments, post as many videos as you can on different websites and blogs and use submission tools like Tube Mogul and Traffic Geyser to send your materials to multiple video sites at once.