Bing was labeled by Microsoft as a "decision engine" rather than a "search engine" with the obvious intent to offer users an easy way to plan trips, shop online and find news.
According to a Microsoft-commissioned survey by Harris Interactive Inc., half of attempted search queries fail to meet consumer needs, and nearly three-quarters of people consider search results too disorganized. Armed with this knowledge, we set out to create a new type of search experience with improvements in three key areas:
Delivering great search results and one-click access to relevant information
Creating a more organized search experience
Simplifying tasks and providing tools that enable insight about key decisions
Here is briefly what Bing offers:
*Deep links ( add multiple links for a particular site)
*Additional information ( by hovering over a search result)
*Categorized search ( change the way the search engine selects results)
* Quick tabs( search results are given in logical tabs: biography, lyrics…)
Microsoft's new strategy about Bing is simple and focuses on the most popular needs customers have when they use a search engine: shop, find tourist info, look up news and videos.
How successful this is going to be only time could tell. What I can predict safely is that Bing will be more successful than Microsoft's previous search engine Live Search.
Via: Pandia Search Engine News