Teens No Different Than Adults, According To A Study By The Nielsen Company

Isn’t this a shock? Teens are not abandoning TV for the Internet and their iPhones. In fact, they watch 6% more TV ( in the past five years at least) and spend less time browsing the Internet than adults.

These are the findings of the latest research " How Teens Use Media" conducted by The Nielsen Company and presented during the annual What Teens Want conference in New York


* Teens spend 11 hours and 32 minutes per month online—far below the average of 29 hours and 15 minutes for adults

* Teens spend 35% less time watching online video than adults 25–34

* Teens play video games, but are as excited about play-along music games and car-racing games as they are about violent one

* Teens’ favorite TV shows, top websites and genre preferences across media
are mostly the same as those of their parents

To some what is said above might be surprising but for most of the Young Adult librarians this is old news. In general, teens are no different than adults and they enjoy similar games, TV shows and websites, so when library staff prepares programming for young adults they should keep this in mind.

Via: Resourceshelf
http://www.resourceshelf.com/2009/06/25/teens-more-“normal”-than-you-think-regarding-media-usage/

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